Study of Consumer Preferences of Regional Labeling. Slovak Case Study-Reference-Cited by-同舟云学术

Study of Consumer Preferences of Regional Labeling. Slovak Case Study

Published:2018-09-01 Issue:3 Volume:10 Page:429-441
ISSN:1803-8417
Container-title:European Countryside
language:en
Short-container-title:

Author:

Jaďuďová Jana¹,Marková Iveta¹,Vicianová Jana Hroncová²,Bohers Anna¹,Murin Ivan³

Affiliation:

1. Department of Environmental Management, Faculty of Natural Sciences , Matej Bel University in Banská Bystrica , Tajovského 40, 974 01 Banská Bystrica , Slovakia

2. Department of Corporate Economics and Management, Faculty of Economics , Matej Bel University in Banská Bystrica , Tajovského 10, 975 90 Banská Bystrica

3. PhD., Department of Social Studies and Ethnology, Faculty of Arts , Matej Bel University in Banská Bystrica , Cesta na amfiteáter 1, 974 01 Banská Bystrica , Slovakia

Abstract

Abstract The authors of the article consider regional labeling as a marketing tool which can contribute to the development of regional activities. These are focused mainly on traditional regional products and products. Their general popularity in prosperous regions is an important source of income for the inhabitants. In the less developed regions, it represents a significant stimulating tool of development. By means of a Slovak region of Gemer-Malohont as an example, the authors bring quantitative findings related to the preference of regional brands. They took into consideration the indicators of age, gender, education, monthly income and locality in connection with preference of regional products. They pointed to the fact that regional labeling has a mobilizing function to link and then jointly present its local activities. The behaviour of the population from the regions is an important recommendation for small producers and producers from less developed regions of Central Europe.

Publisher

Walter de Gruyter GmbH

Subject

Management, Monitoring, Policy and Law,Nature and Landscape Conservation,Geography, Planning and Development

Link

https://www.sciendo.com/pdf/10.2478/euco-2018-0024

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