A Community-Engaged Social Marketing Campaign to Promote Equitable Access to COVID-19 Services Among Latino Immigrants-Reference-Cited by-同舟云学术

A Community-Engaged Social Marketing Campaign to Promote Equitable Access to COVID-19 Services Among Latino Immigrants

Published:2023-03 Issue:3 Volume:113 Page:263-266
ISSN:0090-0036
Container-title:American Journal of Public Health
language:en
Short-container-title:Am J Public Health

Author:

Shah Harita S.¹,Miller Alejandra Flores¹,Yang Cui¹,Grieb Suzanne M.¹,Lipke Mitchell¹,Bigelow Benjamin F.¹,Phillips Katherine H.¹,Palomino Pedro¹,Page Kathleen R.¹

Affiliation:

1. Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of Public Health, Piscataway, NJ. Katherine H. Phillips is with the Esperanza Center, Baltimore, MD. Pedro Palomino is with Somos Baltimore Latino, Baltimore, MD.

Abstract

To address disparities in COVID-19 outcomes among Latinos with limited English proficiency in Maryland, our team developed a culturally congruent intervention that coupled a statewide social marketing campaign with community-based COVID-19 services. In the first year, we reached 305 122 people through social media advertisements and had 9607 visitors to the Web site. Social marketing campaigns represent an opportunity to promote COVID-19 testing and vaccine uptake among Latino populations, especially when they are paired with community services that simultaneously address structural barriers to care. (Am J Public Health. 2023;113(3):263–266. https://doi.org/10.2105/10.2105/AJPH.2022.307191 )

Publisher

American Public Health Association

Subject

Public Health, Environmental and Occupational Health

Link

https://ajph.aphapublications.org/doi/pdf/10.2105/AJPH.2022.307191

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