Grassroots and Digital Outreach Strategies Raise Awareness of COVID-19 Information and Research in Baltimore City-Reference-Cited by-同舟云学术

Grassroots and Digital Outreach Strategies Raise Awareness of COVID-19 Information and Research in Baltimore City

Published:2024-01 Issue:S1 Volume:114 Page:S69-S73
ISSN:0090-0036
Container-title:American Journal of Public Health
language:en
Short-container-title:Am J Public Health

Author:

Miller Hailey N.¹,Stevens Sarah C.¹,Young Donald¹,Lacanienta Cyd T.¹,Tomiwa Tosin¹,Vazquez Monica Guerrero¹,Olawole Wura¹,Zhu Trinity¹,Lewis-Land Cassie¹,Clark Roger¹,Peeler Anna¹,Byiringiro Samuel¹,Cook Brittany¹,Weston Christine¹,Bronner Yvonne¹,Rich Tim¹,Himmelfarb Cheryl R.¹

Affiliation:

1. Hailey N. Miller, Donald Young, Wura Olawole, Trinity Zhu, Samuel Byiringiro, Brittany Cook, and Cheryl R. Himmelfarb are with the Johns Hopkins School of Nursing, Johns Hopkins University, Baltimore, MD. Sarah C. Stevens, Cyd T. Lacanienta, Tosin Tomiwa, Cassie Lewis-Land, and Anna Peeler are with the Johns Hopkins Institute for Clinical and Translational Research, Johns Hopkins University. Monica Guerrero Vazquez is with Centro SOL, Baltimore, MD. Roger Clark is with the Community Research Advisory...

Abstract

We aimed to disseminate reliable COVID-19 information to the Black and Latino communities of Baltimore City, Maryland, between July 2020 and December 2022. With community partners, we disseminated evidence-based COVID-19 information via grassroots and digital strategies, including Hopkins Opportunity for Participant Engagement, and connected volunteers to COVID-19 research. Using a multimodal approach facilitated dissemination of reliable information and raised awareness of research; evaluation of trust is ongoing. Robust, multimodal strategies are needed to foster trust and equity among diverse communities. (Am J Public Health. 2024;114(S1):S69–S73. https://doi.org/10.2105/AJPH.2023.307492 )

Publisher

American Public Health Association

Subject

Public Health, Environmental and Occupational Health

Link

https://ajph.aphapublications.org/doi/pdf/10.2105/AJPH.2023.307492

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