1. (1990): Quality Function Deployment;Akao,1990
2. The Market for ‘Lemons’: Quality Uncertainty and the Market Mechanism;Akerlof;Quarterly Journal of Economics,1970
3. Die Imageprobleme bei Fleisch;Alvensleben;Ursachen und Konsequenzen. In: Berichte über Landwirtschaft,1995
4. Repositioning for Changing Preferences: The Case of Beef versus Poultry;Anderson;Journal of Consumer Research,1991
5. Exploring the Nature of Consumer’s Cognitive Structures for Beef;Audenaert;In: Agricultural Marketing and Consumer Behavior in a Changing World. Wageningen,1996