Repositioning for Changing Preferences: The Case of Beef versus Poultry-Reference-Cited by-同舟云学术

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Repositioning for Changing Preferences: The Case of Beef versus Poultry

Published:1991-09 Issue:2 Volume:18 Page:219
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Anderson Eugene W.,Shugan Steven M.

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/18/2/219/5053416/18-2-219.pdf

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