Affiliation:
1. Voronezh State University of Forestry and Technologies named after G.F. Morozov
Abstract
The purpose of the work is to develop an algorithm for analyzing the customer base of a trade organization, which allows customers to be divided into groups depending on their activity. In the future, by taking into account the preferences of each group of clients, it will be possible to increase the efficiency of working with clients. The authors use ABC-XYZ analysis and clustering methods in the algorithm, which make it possible to determine the most active customers who bring in the most profit. The ABC-XYZ analysis method divides buyers into groups depending on the amount and frequency of purchases, clustering methods combine the original objects into clusters based on similar characteristics. According to the algorithm presented in the work, RapidMiner Studio system has developed scenarios for analyzing the client base of a trade organization. The ABC-XYZ analysis method showed buyers who are worth paying special attention to, since their absence will lead to losses. The cluster analysis used the k-means methods, which divided the initial data set into 3 clusters, g-means and Expectation-Maximization algorithm, in which the number of clusters was not specified. The following characteristics were used: the average amount of purchases per year, the average number of unique products purchased per year, the average number of purchases per year, the number of years that the buyer cooperates with the store, the year of the last purchase. The g-means method divided the buyers into 3 clusters, and the EM algorithm into 10. The combined ABC-XYZ analysis and k-means algorithm showed the best results of customer separation, allowing an individual approach to work with customers of each group.
Publisher
Infra-M Academic Publishing House
Reference32 articles.
1. González, R.G. An intelligent decision support system for production planning based on machine learning / R.G. González, J.M. Gonzalez-Cava, J.A. Méndez Pérez // Journal of Intelligent Manufacturing. – 2020. – № 31(5). – Pp. 1257-73. – DOI: 10.1007/s10845-019-01510-y., González, R.G. An intelligent decision support system for production planning based on machine learning / R.G. González, J.M. Gonzalez-Cava, J.A. Méndez Pérez // Journal of Intelligent Manufacturing. – 2020. – № 31(5). – Pp. 1257-73. – DOI: 10.1007/s10845-019-01510-y.
2. Chu, C.Y.C. E-commerce mercantilism-practices and causes / C.Y.C. Chu, P.-C. Lee // Journal of International Trade Law and Policy. – 2020. – Vol. 19. – Pp. 51–66. –DOI: 10.1108/JITLP-08-2019-0054., Chu, C.Y.C. E-commerce mercantilism-practices and causes / C.Y.C. Chu, P.-C. Lee // Journal of International Trade Law and Policy. – 2020. – Vol. 19. – Pp. 51–66. –DOI: 10.1108/JITLP-08-2019-0054.
3. Adiguzel, Z. Investigation of the effects of strategic management and innovation on performance together with technological capabilities / Z. Adiguzel // Contributions to Management Science. – 2020. – Pp. 69–98. - DOI: 10.1007/978-3-030-50131-0_4., Adiguzel, Z. Investigation of the effects of strategic management and innovation on performance together with technological capabilities / Z. Adiguzel // Contributions to Management Science. – 2020. – Pp. 69–98. - DOI: 10.1007/978-3-030-50131-0_4.
4. Novikova, T.P. Production of complex knowledge-based systems: optimal distribution of labor resources management in the globalization context / T.P. Novikova, A.I. Novikov // Globalization and Its Socio-Economic Consequences. Rajecke Teplice, Slovakia: University of Zilina, 2018. – Pp. 2275–2281., Novikova, T.P. Production of complex knowledge-based systems: optimal distribution of labor resources management in the globalization context / T.P. Novikova, A.I. Novikov // Globalization and Its Socio-Economic Consequences. Rajecke Teplice, Slovakia: University of Zilina, 2018. – Pp. 2275–2281.
5. Новикова, Т.П. К вопросу выбора методов принятия управленческих решений в социально-экономических системах / Т.П. Новикова // Альтернативные источники энергии в транспортно-технологическом комплексе: проблемы и перспективы рационального использования. – 2015. – Т. 2, № 1 (2). – С. 286-289. - DOI: 10.12737/14053., Novikova, T.P. K voprosu vybora metodov prinyatiya upravlencheskih resheniy v social'no-ekonomicheskih sistemah / T.P. Novikova // Al'ternativnye istochniki energii v transportno-tehnologicheskom komplekse: problemy i perspektivy racional'nogo ispol'zovaniya. – 2015. – T. 2, № 1 (2). – S. 286-289. - DOI: 10.12737/14053.
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献