Epatage as a Characteristic Feature of Digital Media-Reference-Cited by-同舟云学术

Epatage as a Characteristic Feature of Digital Media

Published:2021-04-20 Issue:2 Volume:10 Page:87-92
ISSN:2587-9103
Container-title:Scientific Research and Development. Modern Communication Studies
language:en
Short-container-title:

Author:

Zavadskaya Anastasiya¹

Affiliation:

1. Orenburg State Medical Academy

Abstract

The article discusses the features of modern digital communication, which the author understands as social interaction of communicants aimed at informing the addressee and influencing him/her. Digital media genres have a set of features that allow them to be distinguished from many other media genres (intertextuality, hypertextuality, creolization). Competing with each other, the creators of digital texts try to make their texts more vivid, interesting, and memorable. It is for this purpose that many of them turn to such a phenomenon as outrage. After analyzing the texts of digital media (tweet reports, instagram texts and texts posted on the social network Facebook), the author concludes about the ways to create epatage at the lexical level. They included the use of reduced vocabulary, the use of words in a figurative meaning that is not fixed by explanatory dictionaries, the use of occasional and emotive vocabulary.

Publisher

Infra-M Academic Publishing House

Reference17 articles.

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