Author:
Mustafadah Marta Aulia,Abadiyah Rifdah
Abstract
In response to increasing competition and the time-sensitive nature of the wedding service industry, this qualitative study investigates the effectiveness of change management strategies employed by a wedding service business. Through purposive sampling and data collection methods such as interviews and natural observation, the research demonstrates that strategic management changes implemented by Whulyan Attire have positively impacted organizational sustainability. The study underscores the significance of adaptability and innovation in meeting the evolving demands of the market, offering valuable insights for entrepreneurs seeking to navigate competitive landscapes and temporal constraints in the wedding service sector.
Highlights:
Effective change strategies.
Competitive market dynamics.
Sustainable business practices.
Keywords: Change Management, Organizational Sustainability, Wedding Service Industry, Competition, Adaptability
Publisher
Universitas Muhammadiyah Sidoarjo
Reference21 articles.
1. M. Yusuf, "Strategi Manajemen Perubahan Pola Pikir SDM Guna Menghadapi Persaingan Era Industri 4.0 Pada Industri Manufaktur," Universitas Muhammadiyah Surakarta, 2019.
2. R. Adam, S. Siahaan, and A.M. Tri Anggraini, "Persaingan dan Ekonomi Pasar di Indonesia," Friedrich Naumann Stiftung-Indonesia, Jakarta, 2006, ISBN 979-3064-37-4.
3. M.P. Tampubolon, "Change Management," Mitra Wacana Media, Jakarta, 2020.
4. F. Ikhram, "Pengembangan Manajemen Perubahan dalam Upaya Meningkatkan Efektivitas Penerapan Enterprise Resource Planning," Jurnal Ilmiah Magister Ilmu Administrasi (JIMIA), vol. 12, no. 1, January 2018.
5. L. Sugandi, "Dampak Implementasi Change Management pada Organisasi," Comtech, vol. 4, no. 1, pp. 313-323, June 2013.