Author:
Syahriani Novita,Khamal Rokan Mustapa
Abstract
This research was conducted to find out impact of people's attitudes and awareness on the halal label. Research method used in this study is quantitative research combined with narrative research, where this study aims to determine the correlation between attitudes, consumer enlightenment, and halal label. Result can be used as a result of hypothesis testing data, the Standardized coefficient value in the table is -.034 with a significant value indicating that the behavioral variable (X1) does not have a significant effect on the halal label (Y). Therefore, hypothesis 4 suspects that the attitude has a positive effect on the halal label is not supported. using the results of hypothesis testing data, the Standardized coefficient value in the table is .663 with a significant value sharing that the citizen awareness variable (X2) has a significant influence on the halal label (Y), in which the assumption of public awareness has a positive effect on the halal label is supported. Hypothesis 1 which has an attitude variable is not supported, therefore it does not have a positive effect on the halal label. Hypothesis 2 is supported, due to the assumption that citizen awareness has a significant/influence on the halal label.
Publisher
Universitas Muhammadiyah Sidoarjo
Reference23 articles.
1. Ajeng Larasati1*, S. R. H. H., & Anya Safira3. (2018). Religiusitas dan Pengetahuan Terhadap Sikap dan Intensi Konsumen Muslim untuk Membeli Produk Kosmetik Halal. Jurnal Bisnis Dan Manajemen, 8(2), 107. https://doi.org/10.15408/ess.v8i2.7459
2. Alfian, I., & Marpaung, M. (2017). Analisis Pengaruh Label Halal, Merk dan Harga terhadap Keputusan di Kota Medan. At-Tawassuth, 2(1), 126.
3. Athaya Milda Putri Yuwana1, Vira Novia1, Adinda Dian Octarina1, Refka Mizard Eureksa1, Frida Dhia Ramadhani1, Amilia Wulandari1, D. N. P. (2021). Analisis Pemenuhan Kriteria Sistem Jaminan Halal Pada Pengolahan Lapis Panggang di IKM Rezzen Bakery Malang Implementation Analysis of Halal Assurance System Criteria for Lapis Panggang Products at Small Medium Enterprise (SME) Rezzen Bakery Malang. Jurnal Agroindustri Halal, 7(2), 196.
4. Elham Darbandi, R. R. & S. H. S. (2020). The Impact of Consumer Beef Safety Awareness on U.S. Beef Exports. International Trade Journal, 2, 135–156. https://doi.org/10.1080/08853908.2020.1742255
5. Jeaheng, Y., Al-Ansi, A., & Han, H. (2020). Impacts of Halal-friendly services, facilities, and food and Beverages on Muslim travelers’ perceptions of service quality attributes, perceived price, satisfaction, trust, and loyalty. Journal of Hospitality Marketing and Management, 29(7), 787–811. https://doi.org/10.1080/19368623.2020.1715317