A Test of Two Models of Value Creation in Virtual Communities
Author:
Affiliation:
1. a Jones Graduate School of Business, Rice University
2. b University of Notre Dame
3. c Mendoza College of Business, University of Notre Dame
Publisher
Informa UK Limited
Subject
Information Systems and Management,Management Science and Operations Research,Computer Science Applications,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.2753/MIS0742-1222300108
Reference87 articles.
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4. Word-of-mouth processes within a services purchase decision context;H. Bansal;Journal of Service Research,2000
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