Trust-Assuring Arguments in B2C E-commerce: Impact of Content, Source, and Price on Trust
Author:
Affiliation:
1. a Faculty of Business, University of New Brunswick, Saint John, Canada
2. b Royal Society of Canada and Canada Research Chair in Information Technology Management at the Sauder School of Business, University of British Columbia, Canada
Publisher
Informa UK Limited
Subject
Information Systems and Management,Management Science and Operations Research,Computer Science Applications,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.2753/MIS0742-1222260306
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3. Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior;S. Ba;MIS Quarterly,2002
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