Influence of Image and Familiarity on Consumer Response to Negative Word-of-Mouth Communication About Retail Entities-Reference-Cited by-同舟云学术

Influence of Image and Familiarity on Consumer Response to Negative Word-of-Mouth Communication About Retail Entities

Published:2007-01 Issue:1 Volume:15 Page:41-51
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

DeCarlo Thomas E.¹,Laczniak Russell N.²,Motley Carol M.³,Ramaswami Sridhar²

Affiliation:

1. a Industrial Distribution, University of Alabama at Birmingham, Birmingham, AL, tdecarlo@uab.edu.

2. b Iowa State University, Ames, IA, laczniak@iastate.edu.

3. c Florida A&M University, Tallahassee, FL, cmmotley@comcast.net

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679150103

Reference31 articles.

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2. Baron, Reuben M., and David A. Kenny (1986), "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations," Journal of Personality and Social Psychology, 31 (6), 1173-1182.

3. Bone, Paula F. (1995), "Word-of-Mouth Effects on Short-Term and Long-Term Product Judgments," Journal of Business Research, 32 (3), 213-223.

4. DeCarlo, Thomas E., and Thomas W. Leigh (1996), "The Impact of Salesperson Attraction on Sales Managers' Attributions and Feedback," Journal of Marketing, 60 (April), 47-66.

5. Ditto, Peter H., James A. Scepansky, Geoffrey D. Munro, Anee-Marie Apanovitch, and Lisa K. Lockhart (1998), "Motivated Sensitivity to Preference-Inconsistent Information," Journal of Personality and Social Psychology, 75 (1), 53-69.

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