Customer Engagement: Exploring Customer Relationships Beyond Purchase-Reference-Cited by-同舟云学术

Customer Engagement: Exploring Customer Relationships Beyond Purchase

Author:

Vivek Shiri D.¹,Beatty Sharon E.²,Morgan Robert M.³

Affiliation:

1. a College of Business, Eastern Michigan University, Ypsilanti, MI

2. b Culverhouse College of Commerce and Business Administration, University of Alabama, Tuscaloosa, AL

3. c Manderson Graduate School of Business, Culverhouse College of Commerce and Business Administration, University of Alabama, Tuscaloosa, AL

Publisher

Informa UK Limited

Subject

Marketing

Link

Reference100 articles.

1. Customer Satisfaction and Word of Mouth;Eugene Anderson;Journal of Service Research,1998

2. Appelbaum, Alec (2001), "The Constant Customer," Gallup Management Journal, June 17 (available at http://gmj.gallup.com/content/745/Constant-Customer.aspx

3. Ashby, Alicia (2009), "10% of Build-A-Bear Store Customers Influenced by Virtual World," Engage Digital, February 19 (available at www.engagedigital.com/blog/2009/02/19/10-ofbuildabear-store-customers-influenced-by-virtual-world/

5. Reflections on Relationship Marketing in Consumer Markets;Richard Bagozzi;Journal of the Academy of Marketing Science,1995

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