Self-Endorsed Advertisements: When the Self Persuades the Self
Author:
Affiliation:
1. a Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, Athens, GA
2. b Department of Communication, Stanford University, Stanford, CA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679220203
Reference12 articles.
1. Incorporating Immersive Virtual Environments in Health Promotion Campaigns;Sun Ahn;Health Communication
2. Self-Endorsing Versus Other-Endorsing in Virtual Environments: The Effect on Brand Attitude and Purchase Intention;Sun Ahn;Journal of Advertising,2011
3. Picture Yourself … and Like This Brand: The Effect of Self-Endorsing in Advertisements Within LinkedIn;Sun Ahn,2013
4. Possessions and the Extended Self;Russell Belk;Journal of Consumer Research,1998
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