Buy Now or Buy Later: The Effects of Scarcity and Discounts on Purchase Decisions
Author:
Affiliation:
1. a College of Business, Ohio University, Athens, OH
2. b Culverhouse College of Commerce and Business Administration, University of Alabama, Tuscaloosa, AL
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679210407
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