Impact of sales promotion on consumer buying behavior in the apparel industry-Reference-Cited by-同舟云学术

Impact of sales promotion on consumer buying behavior in the apparel industry

Published:2024-02-20 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Mishra Manish¹^ORCID,Kushwaha Rohit²^ORCID,Gupta Nimit³^ORCID

Affiliation:

1. School of Management, Amity University, Lucknow, Uttar Pradesh, India

2. Amity Business School, Amity University, Uttar Pradesh, India

3. School of Management and Liberal Studies, The NorthCap University, Gurugram, India

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2310552

Reference38 articles.

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2. EVALUATION THE ROLE OF SALES PROMOTION IN INFLUENCING IMPULSE BUYING BEHAVIOR: A COMPARISON BETWEEN INTERNATIONAL AND LOCAL TOURIST AT PREMIUM OUTLET IN MALAYSIA

3. Product design and business model strategies for a circular economy

4. The importance of factors that influence on consumer purchasing decisions of food products;Bojkovska K.;Journal of Hygienic Engineering and Design,,2014

5. The Process of Customer Engagement: A Conceptual Framework

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