Retail Online Assurances: Typology Development and Empirical Analysis
Author:
Affiliation:
1. a Spears School of Business, Oklahoma State University, Stillwater, OK
2. b Price College of Business, University of Oklahoma, Norman, OK
3. c Kelley School of Business, Indiana University, Bloomington, IN
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679150402
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3. Kalyanam, Kirthi, and Shelby McIntyre (2002), "The E-Marketing Mix: A Contribution of the E-Tailing Wars," Journal of the Academy of Marketing Science, 30 (Fall), 487-499.
4. Kassarjian, Harold H. (1977), "Content Analysis in Consumer Research," Journal of Consumer Research, 4 (June), 8-18.
5. Kenny, David A., and Charles M. Judd (1984), "Estimating the Nonlinear and Interactive Effects of Latent Variables," Psychological Bulletin, 96 (July), 201-210.
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