Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust-Reference-Cited by-同舟云学术

Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust

Published:2020-09-09 Issue:6 Volume:19 Page:632-644
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J Consumer Behav

Author:

Waites Stacie F.¹,Stevens Jennifer L.²^ORCID,Hancock Tyler²

Affiliation:

1. Department of Marketing Marquette University Milwaukee Wisconsin USA

2. Department of Marketing University of Toledo Toledo Ohio USA

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1867

Reference123 articles.

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3. A Model of Distributor Firm and Manufacturer Firm Working Partnerships

4. Corporate Sustainability Reporting: A Study in Disingenuity?

5. Retail Online Assurances: Typology Development and Empirical Analysis

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