When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry
Author:
Affiliation:
1. a University of Pennsylvania
2. b Decision and Information Technologies, R.H. Smith School, University of Maryland
3. c Operations and Information Management, University of Pennsylvania
Publisher
Informa UK Limited
Subject
Information Systems and Management,Management Science and Operations Research,Computer Science Applications,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.2753/MIS0742-1222230207
Reference38 articles.
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3. Bayus, B.L., and Putsis, W.P. Product proliferation: An empirical analysis of product line determinants and market outcomes. Marketing Science, 18, 2 (February 1999), 137-153.
4. Bradley, J.R., and Thonemann, U.W. The effect of product variety on supply-chain performance. European Journal of Operational Research, 143, 3 (December 2002), 548-569.
5. Brooke, G.M. Information technology and productivity. Ph.D. dissertation, University of Minnesota, Minneapolis, 1991.
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