Smoking Prevention Messages for Adolescents: How Intensity, Valence, and Recipient of Consequences Affect Attitude Toward the ad and Intent to Smoke-Reference-Cited by-同舟云学术

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Smoking Prevention Messages for Adolescents: How Intensity, Valence, and Recipient of Consequences Affect Attitude Toward the ad and Intent to Smoke

Published:2008-01 Issue:1 Volume:16 Page:67-77
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Reardon James¹,Miller Chip²

Affiliation:

1. a University of Northern Colorado, Greeley, CO

2. b College of Business and Public Administration, Drake University, Des Moines, IA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679160105

Cited by 15 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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2. Differential effects of physical and financial threats in weight loss advertising: a case of uncertainty;Journal of Consumer Marketing;2023-08-14

3. Post-Legalization Drug Communication: Examining a Colorado Cannabis Campaign;Substance Use & Misuse;2021-10-23

4. Lethal versus reproductive disease appeals in preventive health advertising: the moderating effect of life history strategy;International Journal of Advertising;2020-12-22

5. Exploring the communication effects of message framing of smoking cessation advertising on smokers’ mental processes;International Review on Public and Nonprofit Marketing;2018-08-08

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