Exploring the communication effects of message framing of smoking cessation advertising on smokers’ mental processes
Author:
Funder
National Science Council of the R. O. C.
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Link
http://link.springer.com/article/10.1007/s12208-018-0201-y/fulltext.html
Reference68 articles.
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3. Bandura, A. (1997). Self-efficacy: The exercise of control. New York: Freeman.
4. Bandura, A. (1999). A sociocognitive analysis of substance abuse: An agentic perspective. Psychological Science, 10(3), 214–217. https://doi.org/10.1111/1467-9280.00138 .
5. Berry, T. R., & Carson, V. (2010). Ease of imagination, message framing and physical activity messages. British Journal of Health Psychology, 15(1), 197–211. https://doi.org/10.1348/135910709X447811 .
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