Improving Student Group Marketing Presentations: A Modified Pecha Kucha Approach-Reference-Cited by-同舟云学术

Improving Student Group Marketing Presentations: A Modified Pecha Kucha Approach

Published:2013-04 Issue:1 Volume:23 Page:55-58
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Oliver Jason¹,Kowalczyk Christine¹

Affiliation:

1. a Department of Marketing and Supply Chain Management, College of Business, East Carolina University, Greenville, NC

Publisher

Informa UK Limited

Subject

Education

Link

https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008230109

Reference9 articles.

1. "Professorial Presentations: The Link Between the Lecture and Student Success in the Workplace;Randy Anderson;Academy of Educational Leadership Journal,2010

2. "Peer Evaluated Debates: Developing Oral Communication Skills Through Marketing Case Studies;Joseph Bonnici;Marketing Education Review,1996

3. "Selecting the Optimum Number of In-Class Sales Presentations;Stephen Calcich;Marketing Education Review,1992

4. "Enhancing Reflective Learning Through Role-Plays: The Use of an Effective Sales Presentation Evaluation Form in Student Role-Plays;Conor Carroll;Marketing Education Review,2006

5. "Optimizing the Graduate Sales Management Seminar: Enhancing Presentation Skills and Expanding Knowledge;Debra Haley;Marketing Education Review,1993

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