Using Live Cases for Teaching, Industry Collaboration, and Research-Reference-Cited by-同舟云学术

Using Live Cases for Teaching, Industry Collaboration, and Research

Published:2013-04 Issue:1 Volume:23 Page:65-72
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Laukkanen Mikko¹,Mattila Pekka¹,Salo Jari²,Tikkanen Henrikki¹

Affiliation:

1. a School of Business, Aalto University, Helsinki, Finland

2. b Oulu Business School, University of Oulu, Oulu, Finland

Publisher

Informa UK Limited

Subject

Education

Link

https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008230111

Reference14 articles.

1. "Discovery and Creation: Alternative Theories of Entrepreneurial Action;Sharon Alvarez;Strategic Entrepreneurship Journal,2007

2. Association to Advance Collegiate Schools of Business (AACSB) (2012), "Eligibility Procedures and Accreditation Standards for Business Accreditation," Tampa, FL, January 31 (available at www.aacsb.edu/accreditation/standards-busn-jan2012.pdf

3. "Systematic Combining: An Abductive Approach to Case Research;Anna Dubois;Journal of Business Research,2002

4. "Achieving Marketing Curriculum Integration: A Live Case Study Approach;Elizabeth Elam;Journal of Marketing Education,2004

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