Electronic Reverse Auctions: Integrating an E-Sourcing Tool into a Sales and Purchasing Cross-Course Negotiation Project-Reference-Cited by-同舟云学术

Electronic Reverse Auctions: Integrating an E-Sourcing Tool into a Sales and Purchasing Cross-Course Negotiation Project

Published:2011-04 Issue:1 Volume:21 Page:35-42
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Williams Jacqueline A.¹,Dobie Kathryn²

Affiliation:

1. a North Carolina A&T State University, Greensboro, NC

2. b Transportation Institute, North Carolina A&T State University, Greensboro, NC

Publisher

Informa UK Limited

Subject

Education

Link

https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008210105

Reference14 articles.

1. Teaching Negotiation Using a Negotiation Support System: A Proposed Study;Debasish Banerjee;Proceedings of the Academy of Educational Leadership,2004

2. Predicting and Explaining the Propensity to Bid in Online Auctions: A Comparison of Two Action-Theoretical Models;Michael Bosnjak;Journal of Consumer Behavior,2006

3. Auctions Within E-Sourcing Events;Wedad Elmaghraby;Production and Operations Management,2007

4. The Use of Multimedia Technology for Training in Business and Industry;David Forman;Multimedia Monitor,1995

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1. Adoption of Online Reverse Auction Systems For Efficient Public Service Delivery in South Africa;Journal of Public Administration;2023-09

2. A Critical Review of the Literature for Sales Educators;Journal of Marketing Education;2013-02-28

3. The Influence of New Product Characteristics on Rate of Adoption;Journal of Marketing Education;2012-09-02