A Resource-Based View of the British Monarchy as a Corporate Brand-Reference-Cited by-同舟云学术

A Resource-Based View of the British Monarchy as a Corporate Brand

Published:2007-01-01 Issue:4 Volume:37 Page:20-44
ISSN:0020-8825
Container-title:International Studies of Management & Organization
language:en
Short-container-title:International Studies of Management & Organization

Author:

Balmer John M.T.¹

Affiliation:

1. Brunel University, London UB8 3PH, UK

Publisher

Informa UK Limited

Subject

Strategy and Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.2753/IMO0020-8825370401

Reference106 articles.

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2. Aaker, D.A. 2004. "Leveraging the Corporate Brand." California Management Review 46 (3): 6-18.

3. Aaker, D.A., and A.E. Joachimsthalaer. 2000. "The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge." California Management Review 42 (4): 8-23.

4. Abratt, R. 1989. "A New Approach to the Corporate Image Management Process." Journal of Marketing Management 5 (1): 63-76.

5. Albert, S., and D.A. Whetten. 1985. "Organizational Identity." In Research in Organizational Behavior, ed. B.M. Staw and L.L. Cummings, 263-295. Greenwich, CT: JAI Press.

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