Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective

Author:

Ahearne Michael,Rapp Adam,Mariadoss Babu John,Ganesan Shankar

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Human Factors and Ergonomics

Reference24 articles.

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2. Bresser Pereira, Luiz Carlos, Jose Maria Maravall, and Adam Przeworski (1993), Economic Reforms in New Democracies, Cambridge: Cambridge University Press.

3. Buck-Emden, Ruediger, and Peter Zencke (2006), SAP CRM: Sales Strategy with SAP CRM 4.0, Dedham, MA: SAP Press.

4. Cooper, Robert G., Scott J. Edgett, and Elko J. Kleinschmidt (1998), Portfolio Management for New Products, Reading, MA: Addison-Wesley.

5. Donaldson, Lex (1996), “The Normal Science of Structural Contingency Theory,” Handbook of Organization Studies, London: Sage.

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