Search Engine Advertising Effectiveness in a Multimedia Campaign-Reference-Cited by-同舟云学术

Search Engine Advertising Effectiveness in a Multimedia Campaign

Author:

Zenetti German¹,Bijmolt Tammo H. A.²,Leeflang Peter S. H.³,Klapper Daniel⁴

Affiliation:

1. a Marketing Institute, Humboldt-University Berlin

2. b Faculty of Economics and Business Administration, University of Groningen, the Netherlands

3. c University of Groningen

4. d Institute of Marketing at the School of Business and Economics, Humboldt-University Berlin

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Link

Reference83 articles.

2. Advertising Research Foundation. Toward Better Media Comparisons. New York: Advertising Research Foundation, 1961.

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