Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options
Author:
Affiliation:
1. a Department of Business Economics, Erasmus School of Economics, Erasmus University, Rotterdam
2. b University of Tennessee
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.2753/JEC1086-4415130302
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