Online Shopping Preferences in Mass Customization: A Comparison Between 2008 and 2021
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-09782-9_6
Reference58 articles.
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2. Aichner, T., & Shaltoni, A. M. (2019). The impact of perceived advertising creativity on behavioural intentions and quality perceptions in mass customization. International Journal of Industrial Engineering and Management, 10(2), 131–138.
3. Bils, M., & Klenow, P. J. (2001). The acceleration in product variety. The American Economic Review, 91(2), 274–280.
4. Blau, P. M. (1964). Exchange and power in social life. Wiley.
5. Blecker, T., & Friedrich, G. (2006). Mass customization: Challenges and solutions. Springer.
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