A YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING: A Content Analysis

Author:

Bailey Ainsworth Anthony

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Reference61 articles.

1. Advertising Age (2001), "New Demos Demand Notice" (November 19), 14.

2. Allen, Richard L., and Shirley Hatchett (1986), "The Media and Social Reality Effects: Self and System Orientations of Blacks," Communication Research, 13 (1), 97-123.

3. Atkinson, Claire, and Jean Halliday (2003), "Corporate America Cozies Up to Hip-Hop," Advertising Age (October 13), 4.

4. Bandura, Albert (1977), Social Learning Theory, Englewood Cliffs, NJ: Prentice Hall.

5. Bang, Hae-Kyong, and Bonnie B. Reece (2003), "Minorities in Children's Television Commercials: New, Improved, and Stereotyped," Journal of Consumer Affairs, 37 (1), 42-67.

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