Ethnic Minorities in Advertising
Author:
Affiliation:
1. European University Viadrina, Frankfurt (Oder), Germany
2. Copenhagen Business School, Frederiksberg, Denmark
Funder
German Research Foundation (DFG), Germany
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2023.2255247
Reference45 articles.
1. Why do people give? The role of identity in giving
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3. A YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING: A Content Analysis
4. Minorities in Children's Television Commercials: New, Improved, and Stereotyped
5. Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads
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