The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns-Reference-Cited by-同舟云学术

The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns

Published:2010-07 Issue:2 Volume:39 Page:35-50
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Tangari Andrea Heintz,Folse Judith Anne Garretson,Burton Scot,Kees Jeremy

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference42 articles.

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2. The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?;Michael Barone;Journal of the Academy of Marketing Science,2000

3. Identity, Intended Image, Construed Image and Reputation: An Interdisciplinary Framework and Suggested Terminology;Tom Brown;Journal of the Academy of Marketing Science,2006

4. When a Day Means More Than a Year: Effects of Temporal Framing on Judgments of Health Risk;Sucharita Chandran;Journal of Consumer Research,2004

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