Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion
Author:
Affiliation:
1. a National Chengchi University, Taipei, Taiwan
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.2753/JOA0091-3367370302
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