Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions: Adding the Web to the Mix-Reference-Cited by-同舟云学术

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Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions: Adding the Web to the Mix

Published:2007-10 Issue:3 Volume:36 Page:137-149
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Choi Sejung Marina,Lee Wei-Na

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference59 articles.

1. Consumer Awareness of Prescription Drug Advertising;Neil Alperstein;Journal of Advertising Research,1993

2. Eighty-three Million Consumers Go Online First for Health Info;Matthew Arnold;Medical Marketing and Media,2004

3. Direct-to-Consumer Prescription Drug Advertising and the Public;Robert Bell;Journal of General Internal Medicine,1999

4. Internet DTC;Lyle Berkowitz;Pharmaceutical Executive,2001

5. Prescription Drugs;Christine Bittar;AdWeek,2003

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4. An Empirical Investigation into Gender-Based Differences of Direct to Consumer Promotion on Medication Adherence;Advances in Power Systems and Energy Management;2021

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