An Empirical Investigation into Gender-Based Differences of Direct to Consumer Promotion on Medication Adherence-Reference-Cited by-同舟云学术

An Empirical Investigation into Gender-Based Differences of Direct to Consumer Promotion on Medication Adherence

Published:2021 Issue: Volume: Page:663-669
ISSN:1876-1100
Container-title:Advances in Power Systems and Energy Management
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Author:

Pandey Jaya Rani,Saha Saibal Kumar,Jha Ajeya

Publisher

Springer Singapore

Link

http://link.springer.com/content/pdf/10.1007/978-981-15-7504-4_68

Reference45 articles.

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3. S. An, Antidepressant direct-to-consumer advertising and social perception of the prevalence of depression: application of the availability heuristic. Health Commun. 23, 499–505 (2008)

4. F. Auton, Opinion: the case for advertising pharmaceuticals direct-to-consumers. Future Med. Chem. 1(4), 587–592 (2009)

5. N.S. Bhutada, B.L. Rollins, Disease-specific direct-to-consumer advertising for reminding consumers to take medications. J. Am. Pharmacists Assoc. JAPhA 55(4), 434–437 (2015)

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