Author:
Taylor Charles R.,Franke George R.,Bang Hae-Kyong
Subject
Marketing,Communication,Business and International Management
Reference36 articles.
1. Allaway, Arthur W., and David Berkowitz (2006), "Modeling Market Adoption of a Retail Innovation over Time and Space," Department of Management and Marketing, University of Alabama, working paper.
2. Allaway, Arthur W., and David Berkowitz, and Giles D'Souza (2003), "Spatial Diffusion of a New Loyalty Program Through a Retail Market," Journal of Retailing, 79 (3), 137-151.
3. Armstrong, J. Scott, Roderick J. Brodie, and Andrew G. Parsons (2001), "Hypotheses in Marketing Science: Literature Review and Publication Audit," Marketing Letters, 12 (May), 171-187.
4. Assael, Henry (1981), Consumer Behavior and Marketing Action, Boston: Kent.
5. Bell, David, Teck-Hua Ho, and Christopher Tang (1998), "Determining Where to Shop: Fixed and Variable Costs of Shopping," Journal of Marketing Research, 35 (August), 352-369.
Cited by
91 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献