"What about the Intended Consequences?"-Reference-Cited by-同舟云学术

"What about the Intended Consequences?"

Published:2012-10-01 Issue:3 Volume:41 Page:91-106
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Johnson Guillaume D.¹,Grier Sonya A.²

Affiliation:

1. a Université Paris-Dauphine, Paris

2. b Kogod School of Business, American University, Washington, DC

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.2753/JOA0091-3367410306

Reference79 articles.

1. Aaker, Jenifer L., Anne M. Brumbaugh, and Sonya A. Grier (2000), "Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes," Journal of Consumer Psychology, 9 (3), 127-140.

2. Appiah, Osei (2001), "Ethnic Identification on Adolescents' Evaluations of Advertisements," Journal of Advertising Research, 41 (5), 7-22.

3. Austin, Mark, and Jim Aitchison (2003), Is Anybody Out There: The New Blueprint for Marketing Communications in the Twenty-first Century, Singapore: Wiley.

4. Bailey, Ainsworth A. (2006), "A Year in the Life of the African-American Male in Advertising: A Content Analysis," Journal of Advertising, 35 (1), 83-104.

5. Banjo, Omotayo (2011), "What Are You Laughing At? Examining White Identity and Enjoyment of Black Entertainment," Journal of Broadcasting and Electronic Media, 55 (2), 137-159.

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