Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands-Reference-Cited by-同舟云学术

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Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands

Published:2023 Issue:04 Volume:16 Page:448-476
ISSN:1940-9893
Container-title:Journal of Service Science and Management
language:
Short-container-title:JSSM

Author:

Akhilendra Sonkar Pratap,Aravendan Muthusamy

Publisher

Scientific Research Publishing, Inc.

Subject

Materials Chemistry

Reference23 articles.

1. A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding

2. Antony, R., Gayatri, B., & Subhiksha, S. (2019). A Study on Store Concept of Visual Merchandising in Fashion Retail. Think India (Quarterly Journal), 22, 7119-7128.

3. Arun Prasad, K., & Vetrivel, S. (2016). An Empirical Study on Visual Merchandising and Its Impact on Consumer Buying Behaviour. IOSR Journal of Business and Management (IOSR-JBM), 18, 8-14.

4. Visual merchandising and store atmospherics: An integrated review and future research directions

5. Visual merchandising: Uma análise bibliométrica e proposta de pesquisas futuras

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Visual assessment of fashion merchandising based on scene saliency;International Journal of Clothing Science and Technology;2024-01-18

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