The Moderating Role of Mood on the Impact of Perceived Satisfaction on Online Product Evaluation

Author:

Alzanbagi Mohammed

Publisher

Scientific Research Publishing, Inc.

Reference31 articles.

1. The Role of Emotions in Marketing

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3. Cohen, J. B., & Areni, C. S. (1991). Affect and Consumer Behavior. In Handbook of Consumer Behavior (pp. 188-240).

4. Cohen, J. B., Pham, M. T., & Andrade, E. B. (2018). The Nature and Role of Affect in Consumer Behavior. In C. P. Haugtvedt, P. Herr, & F. Kardes (Eds.), Handbook of Consumer Psychology (pp. 297-348). Lawrence Erlbaum.

5. To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising

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