1. Aaker, A. D. (1991). Managing Brand Equity. Capitalizing on the Value of a Brand Name (p. 112). Free Press.
2. Dijital Reklamcılık Ölçek Geliştirme Uygulaması: Dijital Yerli ve Dijital Göçmenlere Yönelik Bir Araştırma
3. Akdağ, M., & Akan, N. A. (2017). Online Behavioral Advertising in the Context of Digital Advertising and University Youth’s Perception of Online Advertising. Eurasian Journal of Social and Economic Research, 4, 1-10.
4. Atıgan, F., & Yükselen, C. (2018). The Role of Brand Attitude and Image in Creating Brand Value and Trust, and the Effects of Consumer Purchase Intent. Beykent University Journal of Social Sciences, 11, 35-53.
5. Cılızoğlu, Y. G. (2019). Advertising and Consumption. Half a Century of Advertising in Turkey. Kriter Publications.