A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables-Reference-Cited by-同舟云学术

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A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables

Published:2014 Issue:05 Volume:07 Page:368-376
ISSN:1940-9893
Container-title:Journal of Service Science and Management
language:
Short-container-title:JSSM

Author:

Mohammadpour Alireza,Arbatani Taher Roshandel,Gholipour Tahmoures Hassan,Farzianpour Fereshteh,Hosseini Shadi

Publisher

Scientific Research Publishing, Inc.

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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2. Social media - Impact on consumer behavior;INTERNATIONAL CONFERENCE ON RESEARCH INNOVATIONS: TRENDS IN SCIENCE AND TECHNOLOGY;2023

3. Impact of social media adoption on firm value: Evidence from China;JUSTC;2022

4. Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination;Journal of Promotion Management;2020-01-29

5. The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty;Journal of Relationship Marketing;2019-12-26

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