The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty
Author:
Affiliation:
1. Business Administration, Faculty of Commerce, Tanta University, Tanta, Egypt
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2019.1705742
Reference64 articles.
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