Impact of Islamic attributes and destination image on tourist satisfaction and revisit intentions in halal tourism: A study in Banda Aceh

Abstract

This research aims to investigate how Islamic characteristics, the image of the destination, and tourists' experiences affect their intentions to return, looking specifically at their satisfaction with halal tourism in Banda Aceh. Using a survey of 100 people selected through non-random sampling, the study analyzes the data using Path Analysis and the SMART PLS version 3 software to test hypotheses. The results show that Islamic attributes, how tourists perceive the destination, and their experiences all play a role in determining their satisfaction with halal tourism in Banda Aceh. When it comes to planning another visit, the Islamic qualities of the destination and its image are important factors, while tourists' experiences and overall satisfaction don't significantly influence their decision to return. This research contributes to our understanding of what makes halal tourism in Banda Aceh appealing, especially in terms of what drives tourist satisfaction and the desire to revisit. Additionally, the study found that the influence of Islamic attributes, destination image, and tourist experiences on the desire to return, mediated by tourist satisfaction, is not significant in the context of halal tourism in Banda Aceh. These findings have implications for both academics studying tourist behavior at halal destinations in Banda Aceh and for professionals developing tourism strategies for these areas.