Followers forever: Prior commitment predicts post-scandal support of a social media celebrity

Author:

Karg Simon Tobias,Lim Michelle,Schnall Simone

Abstract

<p xmlns="http://www.ncbi.nlm.nih.gov/JATS1">When learning about wrongdoings of others, people are quick to condemn them and make negative inferences about their character. This tends to not be the case, however, when they hold strong positive feelings toward a transgressor, or consider this person to be part of their ingroup. We investigated the extent to which followers of a social media celebrity, Logan Paul, would still support him after a highly publicized scandal, thus exploring whether they would remain loyal given their prior commitment, or instead, feel especially betrayed and therefore revise their previously positive evaluation of him. Using Distributed Dictionary Representations on a large dataset of YouTube followers (N = 36,464) who commented both before and after the scandal, we found that the more often a person had publicly expressed their approval of the protagonist prior to the scandal, the stronger their post-scandal support was. Similarly, prior engagement was also associated with fewer negative moral emotions, and more positive emotions and attempts to defend the transgressor. Furthermore, compared to non-followers of the celebrity, followers were substantially more supportive of him after the scandal. Thus, highly committed fans failed to update existing moral character evaluations even in light of an extreme moral norm violation, a pattern that is consistent with attempts to reduce cognitive dissonance to maintain a positive evaluation of self and transgressor.</p></span> </div> </div> <div id="ContentPlaceHolder1_divPublisher" class="publisher mt40"> <p class="font-bold font20">Publisher</p> <p class="color-gray2 mt10"> <span id="ContentPlaceHolder1_Labelpublisher">Leibniz Institute for Psychology (ZPID)</span> </p> </div> <div id="ContentPlaceHolder1_divSubject" class="subject mt40"> <p class="font-bold font20">Subject</p> <p id="ContentPlaceHolder1_divSubject2" class="color-gray2 mt10">Pharmacology (medical),Complementary and alternative medicine,Pharmaceutical Science</p> </div> <div id="ContentPlaceHolder1_divLink" class="link mt40"> <p class="font-bold font20">Link</p> <p id="ContentPlaceHolder1_divLink2" class="link-item color-gray2 mt10"><a href="https://spb.psychopen.eu/index.php/spb/article/download/8283/8283.pdf" target="_blank">https://spb.psychopen.eu/index.php/spb/article/download/8283/8283.pdf</a></p> </div> <div id="ContentPlaceHolder1_divReference" class="reference mt40"> <p class="font-bold font20">Reference<span class="reference-num"><span id="ContentPlaceHolder1_Labelreferencescount">53</span> articles.</span></p> <div id="ContentPlaceHolder1_divReference2" class="reference-item color-gray2 mt10"><p>1. <a href="/WebPortal/ArticleView?wd=FA07B4B65EA61D198D84E8E318BCC5FBBE4F41C5CCB29BCD8541DD50B78A57D7" target="_blank">Causal Conceptions in Social Explanation and Moral Evaluation</a></p><p>2. <a href="/WebPortal/ArticleView?wd=68DB54E59BC4A440D56AE722CD09C48029FA5F3CBAEFA52C" target="_blank">Benevenuto, F., Rodrigues, T., Almeida, V., Almeida, J., & Goncalves, M. 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Wiley.</p></div> </div> <div id="ContentPlaceHolder1_divCited" class="cited mt40"> <p class="font-bold font20">Cited by<span class="reference-num"> <span id="ContentPlaceHolder1_LabelCitedcount">1</span> articles.</span> <span class="reference-num"> <a onclick="return confirm('您确定要订阅此论文施引文献吗?');" id="ContentPlaceHolder1_LinkButton3" class="mr15 color-wit line-h pl10 bg-red" href="javascript:__doPostBack('ctl00$ContentPlaceHolder1$LinkButton3','')">订阅此论文施引文献</a> <span id="ContentPlaceHolder1_Label3">订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献</span> <span id="ContentPlaceHolder1_lbMsg"></span> </span> </p> <div id="ContentPlaceHolder1_divCited2" class="reference-item color-gray2 mt10"><p>1. <a href="/WebPortal/ArticleView?wd=9729BFCA968D9C84A4CED4D7B4AFD0467CAC0A09240F36EE" target="_blank">Introduction to a Festschrift in honour of Bogdan Wojciszke</a>;Social Psychological Bulletin;2022-09-06</p></div> </div> </div> </div> <!----------------------------------到这结束----------------------------------------> <!--main end--> </div> <input type="hidden" name="ctl00$ContentPlaceHolder1$HiddenField1" id="ContentPlaceHolder1_HiddenField1" value="9729BFCA968D9C84078527DDB66A76150D170BF25B064E08" /> </td> </tr> </table> </td> </tr> <tr> <td> <!--foot start--> <div class="box100 foot "> <div class="box1200 mau clearfix"> <div class="pt20 pb20 font24">同舟云学术</div> <div class="fl box50"> <div class="box100 clearfix"> <p class="foot-tip fl mr15 fun-btn"><span>1.学者识别</span>学者识别</p> <p class="foot-tip fl mr15 fun-btn"><span>2.学术分析</span>学术分析</p> <p class="foot-tip fl mr15 fun-btn"><span>3.人才评估</span>人才评估</p> </div> <p class="font12 pr40 pt20 pb20 color-gray">"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811<span style="font-size:0px;color:white">{复制后删除}</span>0370</p> <p class="color-gray"><b><a href="/">www.globalauthorid.com</a></b></p> </div> <div class="fr qerbox "> <p class="color-blue text-center pt20 pb10">TOP</p> <a href="#top" class="btn-top mau"><img src="/images/top.png" alt=""></a> </div> <div class="fr qerbox mr15"><img src="/images/code_web.png" alt=""></div> </div> <p class="pt20 pb20 text-center">Copyright © 2019-2024 北京同舟云网络信息技术有限公司<br> <a href="http://www.beian.gov.cn/portal/registerSystemInfo?recordcode=11010802033243" target="_blank">京公网安备11010802033243号</a>  <a href="https://beian.miit.gov.cn/#/Integrated/index" target="_blank">京ICP备18003416号-3</a></p> </div> <!--foot end--> </td> </tr> </table> </form> </body> </html>