Affiliation:
1. School of Business and Management, Institut Teknologi Bandung
2. Padjadjaran University
Abstract
Abstract
Indonesia has been facing a serious threat from fake news and hate speech which is wildly disseminated through
social media. As the largest Muslim-majority country in the world, health issues and their link to religion are one of the most
discussed topics on social media in this country. The aim of this study is to introduce a strategy to counterbalance fake news on
vaccine issues. This research employed a mixed-method approach that used content of analysis data obtained from social media
monitoring. In addition, semi-structured interviews were conducted with 15 participants from various sectors related to vaccine
issues. Monitoring of six female Facebook users in anti-vaccine groups revealed that the top five topics discussed in Indonesia
were halal certification, conspiracy, adverse effects, adjuvants, and vaccine substitution. This research
recommends a communication strategy to counterbalance fake news on the vaccine, employing both medical professionals and trusted,
influential members of the religious community to educate the public. They should have a strong background in medical issues and
understand Islamic perspectives. The involvement of Ulama (Islamic religious leaders) is important and needed to
explain that vaccines do not violate religious law.
Publisher
John Benjamins Publishing Company
Subject
Economics and Econometrics,General Business, Management and Accounting,Communication,Geography, Planning and Development
Reference42 articles.
1. Welcome to the Era of Fake News
2. Summary for Policymakers
3. Alt-News and Post-Truths in the “Fake News” Era;Berghel,2017
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