Affiliation:
1. School of Social Sciences and Languages, Vellore Institute of Technology, Vellore
Abstract
Abstract
The study explores the public and private signs in the Linguistic Landscape (LL) of Jamshedpur city in India. It
employs a mixed methods approach as it integrates quantitative and qualitative methods of data analysis to reveal the city’s
careful display of monolingual, bilingual, or multilingual signs representing distinct identities. The study investigates the
distribution of signs across five sample locations while focusing on the signs’ content, their functions (symbolic vs
informational), and explores the sign producers’ motivation for their language choice on signs.
Publisher
John Benjamins Publishing Company
Subject
Linguistics and Language,Language and Linguistics
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