ATTRACTING AND RETAINING PERSONNEL PECULIARITIES UNDER THE CONDITIONS OF WAR AND DIGITALIZATION OF WORK

Abstract

The article examines problems in the field of personnel management faced by domestic businesses during the war. It is defined that the most problematic fields are ensuring companies with personnel of the required quality and in sufficient quantity as well as retaining the employees avoiding the layoffs aspirations. These problems have arisen due to the evacuation of a part of the working population abroad, the mobilization of workers to the Armed Forces, the increase in the mortality rate of men of working age, etc. Analysis of external factors affecting the recruitment process has revealed many areas for improvement that will help companies to adapt to new realities. These include the use of modern tools and platforms for automating the recruitment process, the wide use of social networks to search for candidates for vacancies, etc. It is justified in the paper that the process of providing the company with personnel requires the use of fundamentally new approaches to its implementation. It has been proven that to retain and attract personnel, companies need to rethink their motivational programs, because certain motivational tools in wartime conditions have become obsolete and lost their relevance. It is recommended that along with traditional methods of material motivation, it is necessary to use those that will provide psychological support to the staff. Successful cases of modernization of the personnel motivation system of three large Ukrainian companies are presented. It was noted that in conditions of uncertainty, the personnel motivation system cannot remain stable, but should be built following the principles of change management. Therefore, it is recommended to constantly monitor the effectiveness of the current motivation system and, if necessary, to modernize it. To identify the level of motivation of the company's employees and analyze the influence of motivational factors on the efficiency of their work, it is recommended to use the "Motivation Efficiency Test" software.