Examining determinants of digital entrepreneurial intention: A case of graduate students

Author:

Akhter Ayeasha1ORCID,M. Anwarul Islam K.2ORCID,Mobarak Karim Md.3ORCID,Bin Latif Wasib4ORCID

Affiliation:

1. Master of Business Administration in Marketing, Jahangirnagar University, Bangladesh; Assistant Professor, Department of Marketing, Faculty of Business Studies, Bangabandhu Sheikh Mujibur Rahman Science and Technology University

2. Associate Professor, Department of Business Administration, The Millennium University

3. Assistant Professor, World School of Business, World University of Bangladesh

4. Ph.D., Assistant Professor, World School of Business, World University of Bangladesh

Abstract

This study aims to identify the determining factors of digital entrepreneurial intention among university graduate students in Bangladesh. The study considered university students as a study sample (n = 358) who were either in their final year of bachelor’s program or in the master’s program from three private universities located in Dhaka city, Bangladesh. This study was quantitative in nature, and a survey questionnaire was used based on the previous studies. There were three parts: a questionnaire, demographic information analysis, and a Likert-based measurement of study variables. A Cronbach (α) coefficient value of 0.70 or above was regarded to examine the reliability of the constructs. A factor loading value of 0.50 or above was considered to measure the research validity of all constructs’ items. Regression analysis was run to test the hypotheses. A Google form-based online survey questionnaire was used to collect the data, followed by a non-probability sampling method. After scrutiny, incomplete responses were discarded, and finally, 358 responses were deemed usable. The paper used SPSS version 26.0 to perform relevant statistical analyses. The results show that digital entrepreneurial self-efficacy, digital literacy, entrepreneurship education, innovativeness, and creativity positively and significantly impact university students becoming digital entrepreneurs. Regression result shows that students’ innovativeness and entrepreneurship education have more impact on their digital entrepreneurial intentions, implying that policymakers and universities should design their academic policy to promote innovative and entrepreneurship activities in the academic pedagogy.

Publisher

LLC CPC Business Perspectives

Subject

Business and International Management,General Business, Management and Accounting,Information Systems and Management,Law,Sociology and Political Science,Social Sciences (miscellaneous)

Reference59 articles.

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3. Alkhalaileh, M. (2021). Systematic Review: Digital Entrepreneurship Intention. Network Intelligence Studies, 9(17), 25-34. - https://seaopenresearch.eu/Journals/articles/NIS_17_3.pdf

4. Mediating Role of Attitudes to Enhance the Creativity Disposition towards Entrepreneurial Intention

5. Entrepreneurial Intentions of Pakistani Students: The Role of Entrepreneurial Education, Creativity Disposition, Invention Passion & Passion for Founding

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