Analytical support for forming the strategy of export-import activity development of enterprises in Ukraine

Author:

Malyarets Lyudmyla1ORCID,Draskovic Mimo2ORCID,Proskurnina Nadiia3ORCID,Dorokhov Oleksandr4ORCID,Vovk Volodymyr5ORCID

Affiliation:

1. Doctor of Economics, Full Professor, Head of the Department of Higher Mathematics and Economic and Mathematical Methods, Simon Kuznets Kharkiv National University of Economics

2. D.Sc., Doctor of Economics, Full Professor, Maritime Faculty, University of Montenegro

3. Ph.D. in Economics, Associate Professor, Head of the Department of International Economics and Management of Foreign Economic Activity, Simon Kuznets Kharkiv National University of Economics

4. Professor, Associate Professor, Department of Information Systems, Simon Kuznets Kharkiv National University of Economics

5. Ph.D. in Economics, Associate Professor of the Department of International Economics and Management of Foreign Economic Activity of Simon Kuznets Kharkiv National University of Economics

Abstract

The current economic situation in Ukraine is conditioned by the efficiency of the export-import activity of industrial enterprises. In turn, the effectiveness of the strategy for the development of this activity depends on the scientific substantiation of its analytical support. This confirms the relevance of the topic of the article. The purpose of the article is to present the content of analytical support for forming the strategy of development of export-import activity of the enterprises in Ukraine. The object of the study is the development of analytical support for the formation of this strategy. The main methods of developing this analytical support is the multicriterial optimization method, which uses a genetic algorithm, multidimensional regression analysis, and a taxonomic method for calculating the integral index of development. The article also examines the peculiarities of the implementation of export-import activity of industrial enterprises in modern conditions, analyzes the criteria for its development, provides a system of indicators for the evaluation of this activity and the setting of a multi-criteria optimization task of maximizing the development of export-import activity of the enterprise, the solution of which is recommended with the help of software MatLab. It is recommended that the optimal values obtained are taken as the basis for determining the desired values of the export-import performance indicators.

Publisher

LLC CPC Business Perspectives

Subject

Strategy and Management,Business and International Management,General Business, Management and Accounting,Information Systems and Management,Law,Sociology and Political Science,Public Administration

Reference21 articles.

1. Cooke, S., & Watson, P. (2011). A Comparison of Regional Export Enhancement and Import Substitution Economic Development Strategies. Journal of Regional Analysis and Policy, 41(1), 201-215.

2. Draghescu, F. (2015). The Analysis of Flat Glass Exports for Romania Using the Gravity Model. Annals of Faculty of Economics, 1(1), 1224-1235.

3. Jin, Y., Olhofer, M., & Sendhoof, B. (2002). A framework for evolutionary optimization with approximate fitness functions. IEEE Transactions on Evolutionary Computation, 6(5), 481-494.

4. Kuzmin, О., Todoschuk, A., & Melnyk, O. (2016). Reform of the customs policy of Ukraine in the conditions of European integration. Actual problems of the economy, 11(185), 53-60.

5. Export Diversification and Economic Growth in Morocco: An Econometric Analysis

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