A new model for assessing the role of IT-based systems, public policies and business intelligence on the export competitiveness’s efficiency

Abstract

Purpose By using some tools such as business intelligence (BI) and exploring data stored in data warehousing systems, it is possible to increase export competition efficiency. Efficiency in the export competition is affected by several factors. Therefore, this paper has attempted to provide a new conceptual framework for assessing the impact of new information technology (IT)-based systems, public policies and BI on the efficiency of export competitiveness. Design/methodology/approach Increasing exports and its high efficiency depend on each country’s IT. So, IT is the main tool to increase the production process, improve quality and reduce products’ cost. In addition, each country develops policies for business activities and commerce to increase productivity in export competition. Clarifying public policies and strategies critical to the development of export competition is important in this field. Therefore, this paper has tried to provide a new conceptual framework for examining the impact of new IT-based systems, public policies and BI on the effectiveness of export competition. The research method of this study is based on structural equation modeling. This method has been used to evaluate the causal model, assess the reliability and check the measurement model’s validity. Model and data were analyzed using SPSS 22 and SmartPLS software. Findings The results showed that the impact of new IT-based systems, public policies and BI on export competitiveness efficiency has been positive. Research limitations/implications To generalize this study’s results and have a more accurate external validity, it is necessary to conduct this research program over a more extended time and space. Also, larger and more comprehensive samples should be taken for further validation. The authors also suggest that other factors can be considered. Practical implications The framework is conceptually innovative in modeling the efficiency of export competitiveness and assessing implications. Export competitiveness is a crucial factor in long-term global farm business survival, as it fosters opportunities for business prosperity on global markets. Originality/value The research offers important hints for emerging markets to find their ways to maintain a sustainable competitive advantage in the export market by controlling the country-level factors. This research will be helpful to both policymakers and global managers.